Why a part-time marketing director makes sense
The advantages of employing a part-time marketing director are to do with sharing the risk, efficiency of investment and making significant improvements to commercial performance.
A full-time marketing director is likely to cost around £8,000 to £10,000 per month in salary, car, benefits, bonus, NI and other costs of employment. They may also have equity.
Marketing a is a rapidly evolving discipline and it is hard for a single person to be expert in all the disciplines required by even quite small businesses and you end up with a high cost individual buying in outside help or getting drawn into time consuming execution work, rather focusing on the strategic job of matching your product and service mix for the most profitable customers.
A part-time marketing director is completely focused on making best use of their time and adding value by concentrating on making changes that justify their contract, whether that is ensuring that marketing budget is spent wisely, analysing where products can be improved to match changing customer types and needs or working with the business owner on strategic launches and pricing models.
Our marketing business partners all have one thing in common – they have a proven background in high performing and blue chip organisations and have gone on to work successfully for smaller businesses because they get satisfaction from getting stuck in and making a visible difference.
Above all, they buy in to our approach of sharing the risk with our clients. It is our way of demonstrating that we understand how business owners think and behave. We don’t want equity but we have ‘skin in the game’ because if you are not happy you can walk away and until that business partner is assigned to a new client, we are losing out.
Efficient, focused, and motivated by risk – is that a good enough reason to explore further the profiles of our marketing business partners?